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subject: Selling yourself online [print this page]


Selling yourself online

Selling yourself online
Selling yourself online

In this age of digital multimedia, choosing the perfect format for your resume is no longer simply a question of choosing between Palatino and Helvetica font, or between a white and brown envelope. With modern technology, you can now create a super whiz-bang, interactive and animated multimedia presentation of your resume- to dazzle, or perhaps intimidate your prospective employer. But is it worth all the hassle? Will it really work, and will it get you noticed? An all-singing, all-dancing resume, complete with photographs or even a brief video clip in which you present yourself to your prospective employer, all sound great in theory. But, in reality, is it not just simply the 21st century equivalent of the 1980s cliche- a resume sent on brightly coloured paper to stand out from the crowd- that, often, sadly, could also be the fastest to end up in the bin? Job hunters would be wise to remember the old adage about quality not quantity. What counts is delivering the relevant information that stimulates employers to invite you for an interview. Sending your resume as an email attachment is, undoubtedly, a faster method of transmitting information- compared to old-fashioned "snail mail" - and, as an added bonus, it normally elicits a far speedier response. But job applications should bear in mind that technically challenged employers just might not have the software to deal with your high-tech multimedia presentation. Furthermore, adding huge image files can severely increase the time it takes for your prospective employer to download and read your messages. And, if you are really unlucky, that process might crash his computer- leaving you, and your electronic job application, out in the cold.Instead , be brief, erudite and concise. Employers are looking for facts that are communicated clearly, and with the minimum of extraneous details. Huge picture files that take a long time to download rarely persuade anyone, let alone prospective employers, to see a job seeker. In fact, unless you are applying for a job in an industry such as information technology, computer games or graphic design- where a multimedia resume might showcase your relevant skills-flashy add-ons are far more likely to alienate and intimidate rather than impress your potential employer.One possible solution to this problem is simply to design your own websites and then direct people to look at it by sending them the link in an email message. However, the downside to this is that it required your prospective employer to take valuable time out of his busy schedule to access your information online.

Tips on applying for jobs online.

( a ) Do not send your resume as an email attachment. Paste it into the body of your email message. Some employers ignore attachments because they worry about viruses infesting their computers, and do not want to waste time with files that their computer system can't open or run.

( b ) Ensure that you include a "Subject line" in your email message that mentions the reference number of a specific job position or a description of your skills. Failure to do so may lead to your application being rejected prematurely as span.

( c ) Use nouns for words that indicate your job titles, technical skills, and levels of education or experience. Employers often use computer systems to scan online applications for such information, and most of the keywords used in the search are nouns rather than verbs.

( d ) Use buzzwords related to the job or industry you are seeking. They are the essential key to an online application Computer screening systems often rank resumes by buzzword count; so do not forget to include lots of buzzwords.




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