subject: Burberry is more beautiful than ever [print this page] Burberry is more beautiful than ever Burberry is more beautiful than ever
The rise and fall, and rise again of a British fashion powerhouse...It is hard to imagine that a brand stays ahead of fashion for hundreds of years, but that's exactly have this brand,it is Burberry.
Burberry was founded in the 1856 by Thomas Burberry, a 21-year-old former draper's apprentice. He opened a store in Basingstroke, Hampshire, England, and focused on selling outdoor attire.
Burberry, the British brand, very famous for its trench coat and classic trademark.
There are few trademarks so easily recognized as Burberry plaid. Whether printed on an umbrella, lining a raincoat, or woven into the soft threads of a cashmere scarf, the traditional Burberry plaid is unmistakable in its designation as a piece of the British luxury brand.
After many years development, the company had expanded as a clothing line, providing not only overcoats and handbags, but belts, scarfs, sunglasses and so on. Burberry proved vastly popular in other markets, and in 1994 Christy Turlington was used in a campaign.
The push in marketing began to form itself around the idea of British chic, with fashion campaigns portraying British celebrities and models such as Kate Moss and Ioan Gruffudd.
Burberry was being sold as a lighter, younger, more cosmopolitan brand, taking on the idea of British style without the stuffiness. Taking the spotlight away from the check, their designs began to centre themseBurberryes on a classier type of young adult, a look sold as quintessentially London.
Of course, this promotion campaign is successfyl with the the models and designers efforts.It seems the fruits of their labours are finally paying off. This year has seen a move from Milan to London to display their Spring/Summer 2010 collection for September's fashion week, and a campaign centred on Harry Potter star Emma Watson.
Burberry is back, and more beautiful and British than ever.
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