subject: Vernon Promotions, In Collaboration With Allen Roche Marine, To Launch Boat Shows At Home, A Virtual [print this page] Boat Shows at Home was founded and developed by Warren Kelly of Vernon Promotions and Gene Allen of Allen Roche Marine (a division of the Allen Roche Group), both based in Boston. Kelly has more than 25 years' experience as a show producer and 38 years as owner of an award-winning Northeast boat dealership. Allen has spent more than a quarter-century as partner in a leading advertising agency that specializes in boat-dealer accounts. Together they have the marine-industry expertise to meet the needs of both boat retailers and boating consumers.
"Our combined backgrounds as show producer, boat retailer and marketing and design firm give us a unique ability to develop a user-friendly site that focuses on specific markets, catering to individual consumers' boating areas, rather than the global market areas that exist on most of today's sites," says Kelly.
Boat Shows at Home will bring together boat buyers and boat dealers through a year-round virtual boat show with the look and feel of an actual boat show.
"The graphics and the navigation throughout the site, as well as the steps involved in the boat-buying process, have all been taken into consideration in the development of the site," Kelly adds.
Boat Shows at Home will give today's boaters a simple way to research local boat dealerships, marine products and boat models, as well as take advantage of specific online boat-show deals. This could represent the future of boat shows.
The website will also let buyers make offers directly to dealers. Other features guaranteed to bring interested boaters back to the site on a regular basis will include promotions of established boat shows, discount boat show tickets, discounts to area events, hotels, restaurants and more. Complete with local marine weather, on-line seminars, fishing reports and more, Boat Shows at Home will give consumers access to a year-long boat show without ever leaving their home or office.
by: Sergey Rusak
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