subject: Insurance Agency Telemarketing Provides Viable Support for Insurance Agency Web Marketing Intitiatives [print this page] Insurance Agency Telemarketing Provides Viable Support for Insurance Agency Web Marketing Intitiatives
Insurance agency telemarketing can, if use properly, provide viable support for insurance agency web marketing intitiatives. Although insurance agency telemarketing is still a form of interruption makreting, it can be effective when properly approached and applied to a specific target profile. Let's say for example, an insurance agency focuses on benefits, and the agency is targeting medium sized business in California. Further refining this hypothetical profile, we could say there are 7,000 businesses the agency wishes to target, between 50 employees and 500 employees.
Perhaps this agent has implemented an insurance agency web marketing initiative, inviting these 7,000 business to a web seminar on PPACA, the Patient Protection and Affordable Care Act. Out of the 7,000 email invitations, 150 businesses register for the webinar and 100 attend. What is the next step for this insurance agency? Obviously every one of these attendees and registrants should receive a personalized phone call, following up on the webinar, and further gauging interest. This is hard for many agents to do, particularly when they are busy with presentations, renewals and client engagements. Add to this list of 150 prospects something we call multiple opens (an insurance agency eMarketing term) and there could be 250 or more followup calls for every webinar.
For many insurance agencies, the obvious answer is an insurance experienced telemarketer, though this might be better described as an appointment setter. There are two choices in this case, hire one internally, or outsource to an insurance marketing agency. In either case, the insurance agency stands a much better chance of optimizing appointment opportunities by supplementing their producers pipeline with a well chosen appointment setter. This combination of insurance agency marketing elements results in a highly potent mix of eMarketing, web seminar marketing and insurance agency telemarketing. Together, this will result in more opportunities, and with a well rehearsed presentation, a higher insurance agency pipeline yield.
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