subject: How Hispanic Media Buying Differs From Traditional Media Buying [print this page] To reach the widest possible modern audience, it is imperative that one buys media across a number of fields. Certain demographics, however, necessitate the acquisition of certain kinds of media. Engaging in Hispanic media buying all-but guarantees the purchasing of air time on Spanish-speaking television and radio stations. Any given Hispanic advertising agency will tell you that television advertising is especially essential.
The Hispanic-American population has long been a sleeping giant in American demography. They have long been a deciding factor in politics, business, and entertainment (one needs only to look at merchandising giant Dora the Explorer). For decades, television has been the great equalizer in terms of mass media. This is likely subject to change in the next ten years, as the Internet encroaches upon more and more homes, Hispanic or otherwise. Hispanic advertising agency should focus on family oriented products, as the Hispanic market is an ever-growing one and the family is a key demographic. Successful Hispanic media buying is therefore dependent upon lots and lots of air time purchased during family viewing time, ergo late in the afternoon and the early evening. It is imperative to be certain that your purchase hits a family demographic, as Hispanic families are the fastest growing out of any ethnic group in North America today.
The two key words in Hispanic advertising agency are: family and television. If you hit those two important notes, youll have conquered the Hispanic market in no time. For more information visit to our site at http://www.eaggroup.com
by: David Mcwilliams
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