subject: Online Reputation Management [print this page] Do you do business online, either in part or whole? Then you will certainly be affected by online reputation that is based on customer feedback. If that feedback is negative it can have a devastating effect on your online reputation.
If you stumble upon such negative listings about your business and company on the internet, and begin to respond to such comments, it is like shooting yourself in the eye. The posting of a negative comment about your business online and your responding to it can become a vicious cycle.
This is so, because a raise in user activity due to comments and counters adds credibility in the eyes of the search engine algorithms. And the last thing you want are these negative listings populating the first page of search engine results, destroying your online reputation.
With the increase in popularity of social networking sites, forums and sites like ripoff report, it is quite easy for a discontent customer, even a disgruntled employee or much worse a spiteful competitor, to post negative reviews about your person or business online.
Whether you like it or not, your customers are online right now; and, theyre talking about your business. And you can do nothing about it.
Or can you?
This is where online reputation management comes into play. This technique has been employed as an effective component of SEO strategy. Any sort of negative feedback that might be afloat on the world wide web, can be fixed through online reputation management.
But how do you do it, without responding to each negative comment specifically?
Exactly. Online reputation management is done by creating positive press releases, microsites, public profiles, article syndications etc, which will indirectly address all your negative comments with the negative listings to rank in the first page. This is done without any direct rebuttal of negative feedback.
Within two months, this targeted positive content will begin to appear on the first page of search engine results. By identifying all positive commentaries about your business that specifically rank below negative feedback and promoting them, the positive content will outrank the negative stuff.
To make the process complete, online reputation management can be done over an extended period with small intervals to achieve a SERP that only contains positive listings.
by: Carolin
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