subject: How To Get Over The Fear Of Calling Your Prospects [print this page] If your new business is just starting out, you probably don't have much of a customer base. Sure, your friends and family support your business whenever they can but you need more than just them. You have a radio commercial and a few flyers, so there are people visiting your website and calling you. However, you know there are still people out there who don't know about your business. How else can you get the word out? Cold calling...
Just the word cold calling invokes fear into the hearts and minds of those individuals who don't have experience with it. Even sales people with years of the industry under their belts don't like to cold call. Unfortunately, it's a part of being a business owner. If you were brave enough to start this business venture, you're brave enough to make a few phone calls. Thankfully, there are ways to overcome this fear.
First, you have to know that people are going to say no. People are not only going to say no, they are going to hand up on you, and some will even take the time to yell at you before they hang up on you. Once this happens once or twice, you won't worry about it anymore. Don't give up, no matter what people on the phone say! Just mark those people down on your Do Not Call list and go on to the next person. They're waiting to hear from you!
Secondly, you need to have confidence. You have faith in what your business is offering. Otherwise, you wouldn't have started it. Sometimes if you call someone who already has your product to make sure things are going okay, it will relax you for that truly cold call to someone you don't know. They might even give you a referral and that can make that next cold call a little less chilly!
Lastly, if you want to really kick this fear of cold calling, just think of those phone calls as a necessity. Before you pick up the phone think, "This is something that I have to do for my business and there is absolutely no way my business will survive with it." If you keep that mentality, you will keep making those calls, no matter how many people hang up on you or tell you know...or both.
What are you waiting for? Start cold calling today!
How To Get Over The Fear Of Calling Your Prospects
By: Ieishah Cover-Edwards
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