subject: Advise for Homeowner's Overwhelmed with Insurance Options [print this page] Don't Back Off Yet
It's very easy to get very confused and frustrated when you're looking for information online about homeowner's insurance. It's enough to make you want to throw up your hands and go back to cold calling. Don't give up now, let's see if this can help.
Keep in mind there are numerous homeowners around who are also in need of coverage. Perhaps they're approaching time for renewal and are beginning to shop around for a better deal.
It might be a first-time homeowner who needs a caring agent to point them in the right direction. Given the needs that are present in this area, it's not one to be overlooked.
Cross Selling
Cross-selling is a very common practice and works very well in these cases. Statistically, most homeowners rather have the same insurance company covering their home and vehicles. Some people are not aware of the time and money saved when using the same carrier, so this is an excellent time to introduce other options. Supplier List of Leads
Finding the best source for your lead supply calls for an organized and systematic approach. To create a lead source, start with a list of what you're looking for. As an example:
*What types of filters do you feel are important?
*What amount of filters?
Are custom filters offered as well?
*Are there add expenses for custom filters? If yes, what are the costs?
*How do they procure the leads?
*In what manner will you receive the leads?
*Is the company good at handling customer service?
This is your homeowner's insurance, so the location of the leads may have an impact on what you are looking for. You may want to filter for a certain local zip code. Also the value of the home will be tops on your list of "need to know" before the follow up call.
Price Comparison
Begin to compare the prices after you have sifted through the more important needs and eliminated unnecessary aspects. Have you found most of the homeowner lead sources compatible in pricing? Don't forget to price shared and exclusive leads when you begin to compare.
The prices should not be what you base your decision on when purchasing leads, as with any business operating expense. For this, the most important issue is quality.
Test, Test, Test
You need to conduct tests after you have eliminated companies that do not meet your criteria. For best results, start off with two or three lead sources. Give at least a couple months to get good feedback.
Keep consistent records to measure results. That's the only way to know if you have made a good investment.
Some P&C agents use several lead sources on a regular basis. It's not their goal to find the Number One best company, but rather to supply a consistent flow of quality leads that translate in to an ongoing supply of new clients. This is something you can do as well.
Robbie Lindsey G. Walsh is a great author for various articles and ebooks. His latest article is about Insurance Leads and Health Insurance Leads. Visit his site at: http://insuranceleadsguide.com
Advise for Homeowner's Overwhelmed with Insurance Options
By: Robbie Walsh
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