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subject: Mad Men in High Definition Bares All Details [print this page]


The hit, AMC period drama with a cult-like following, Mad Men, returns to your high definition television screen this weekend with the start of Season Four. As Season 3 ended with no character's fate safe, secure or reassured, creative producer Matt Weiner has kept a tight lip on what will happen to everyone's favorite creative director Don Draper (played by John Hamm) as he and his colleagues watch Sterling Cooper go under and they begin to form a new advertising agency, Sterling Cooper Draper Price.

What people love about the double digit winning primetime drama Mad Men is that it is one of the rare shows where beauty really is in the eye of the beholder. It is all about what the viewer thinks, sees and absorbs, forcing them to pay close attention to the excrutiating detail that Matt Weiner adds to his show. If you have a high definition television, this is certainly the type of show to watch in HD. Everything on set is original from the time period the show takes place, the 1960s. Clothes have been replicated or bought from vintage boutiques and Matt Weiner and his props and set team scour the Internet for the right props everything from a vintage 1960s Coca Cola bottle to a carton of cigarettes to the typewriters are originals or at the very least extremely detail oriented replicas.

To sum up how the last season ended: the ad agency viewers grew to know and love was sold by the British to another company for the third time in the three seasons. Sterling Cooper was officially going under and the executives there were not about to let that happen to them. The usual boys, Roger Sterling, Bert Cooper, Pete Campbell, Don Draper and a select others (including British Manager, Price) banded together to get fired and leave the agency to form their own, Sterling Cooper Draper Price. They also brought in Paul Kinsey to direct the media department with his televisions, though it is somehow doubted he's using a satellite TV connection yet in the 1960s. As the finishing touches to the boys club, they bring in copywriter Peggy Olson and everyone's favorite feisty red headed secretary, Joan Halloway. This completes the new team and it will be exciting to see these HD favorites create a new agency at the start of the fourth season.

Meanwhile on the home front, Betty is still reeling from Don's lies, President John F. Kennedy's assassination and her inappropriate relationship with politician Henry Francis, who promises to take care of her and help her get the divorce she desperately sought out from Don. At the end of the last episode, "Shut the Door, Take a Seat," we saw Betty flying with her baby and Francis to Reno to finalize the divorce between her and Don, after he finally agrees not to fight her. How these characters will interact on your satellite TV is yet to be seen. You guess is as good as Weiner's at this point.

Mad Men in High Definition Bares All Details

By: Oswald Melman




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