subject: 10 Reasons To Consider Online Focus Groups [print this page] Online focus groups are often considered just because they are cost effective, but they can be the preferred methodological choice as well.
10 reasons to consider online focus groups:
Save Time and Money - Online groups save time for the researcher and participants. This means saved money.
Attract and Engage Hard to Reach Participants - The convenience of online focus groups provides a better chance of attracting professionals to attend and remain engaged.
Assure Anonymity - Participants are anonymous to one another preserving privacy when doing employee satisfaction studies or when sensitive issues such as race, age, or genders are involved.
Provide Rich and Detailed Data - Since online respondents all type at once, there is a depth and richness of information that cannot be achieved through in-person groups.
Avoid Strong Personality Dominance - Online groups reduce the effects of strong personalities and dominant individuals.
Reduce Visual Biases - With online focus groups, it is possible to glean participants emotions and feelings while eliminating bias due to age, race, gender, height, weight or clothing of fellow participants and the moderator.
Test audio - visual materials-Participants can react to product concepts, web sites, commercials, and other audio-visuals.
Allow Interaction between Clients and Moderator - Moderators and clients can communicate with one another during the focus group without interrupting the group.
Facilitate local, national, or global participation - Respondents and clients can participate from anywhere in the world.
Provide Instant Transcripts - Clients receive a complete transcript as soon as the focus group is finished.
You can read more about online research, online focus groups and online surveys at: http://www.iresearch.com/blog
by: Darshan Mehta
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