subject: Consider Who Your Customers Are & Meet Your Targets With the Help of Promotional Gifts [print this page] Author: Dan Toombs
It goes without saying that in order to get the most out of your marketing you need to first set your goals. You should know what you are hoping to achieve from your efforts and budget in order to know how well your marketing is working. Promotional gifts can go a long way toward helping you meet your goals but before you go full speed ahead ordering all the newest gadgets printed with your logo and details, please consider the following important things. Doing so will help you to attain those all important marketing goals. What business or individuals does your business service? If you can put your finger on this, it will help you to choose gifts that will appeal to them. You want to find promotional gifts that your customers will use and use often so that they see your advertisement regularly. Are there other people or businesses that may also be interested in your products, services or facilities? Just because you may be comfortable with your existing customers does not mean there is not a lot of untouched businesses or people out there that would be delighted if you contacted them. Think about how you might be able to promote your company to these people or businesses and consider gifts that they might enjoy. Where do your customers live and work? People in London will get a lot more use out of a promotional umbrella than someone living in LA. Try to think of products that will make your customers' lives better by purchasing gifts that meet their daily requirements. What do your customers do in their free time? If you know your customers' hobbies, it is a definite bonus. Over time, you should try to learn as much as you can about what they like to do when they are not at work. You can then target them with gifts that fit in with their hobby such as health and wellness products, games or outdoor clothing and tools. You may find that you are ordering much smaller quantities of promotional items but many different types of gifts. Generally speaking, promotional gifts are not one size fits all. By carefully choosing which of your customers gets what gift, you will find that you promotions are much more successful. Knowing what you hope to accomplish from each customer set helps you understand if your promotional gifts worked. Of course, if they work well and you meet your targets, you will want to ensure you reward those customers with similar types of gifts.About the Author:
Dan Toombs is Managing Director or CompuGift Limited, a leading UK based promotional gift supplier. You can visit CompuGifts popular promotional gifts website at http://www.compugift.co.uk. CompuGift is the leading promotional pens supplier in the UK.
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