subject: What Makes Animated Banners Captivating? [print this page] Online advertisement is a marketing strategy employed by the marketers to promote the business. Banners are those advertisements which are instrumental in arousing interest in the customers of an organization towards its products and services.
A marketer can create a promotional advertisement across the Internet and reach to the people at the worldwide level. One can make an advertisement appear attractive and appealing. For this purpose there are three types of banners available. One is called static, animated GIF and the other is Flash. The static banner is the one that uses plain text and no animated graphics. You can make use of such an advertisement when you do not want to include any animation. However, keep the text or the content crisp, fresh and unique. Animated GIF banner can include an animated image that adds an interactive element. You can even highlight your message when you want to use such kind of banner. One can decorate the web pages by using these animated images. The advantage of utilizing an animated image or graphics on an online banner is that one can create an animation in such a manner so that it can convey an important message. You can also create an animated banner by using two-dimensional or three-dimensional images. They are more emphatic and leave an everlasting impression on a target audiences mind.
Such banners have many advantages and have the capacity to produce fruitful and constructive results. These online advertisements can capture the attention of a target customers eyes. On the Internet, you will find a lot of advertisements or promotions struggling to grab the attention of a target visitor. However, an advertisement with the use of flash can instantly allure a readers attention. It is beneficial for an entrepreneur as through such an interactive advertisement he can easily attract attention towards an advertisement. Such banners also allow a user to add more text and graphics. A person can highlight text containing an important message for a prospective customer. This helps a marketer in bringing home the message of the company. Therefore, such online banners play an essential role in alluring customer easily towards the website. For designing banners there are many banner software available.
by: Daniel Hopper
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