subject: Web Design Of Attracting Visitors [print this page] Many e-commerce websites landing pages are placed a large amount of information. The logic is simple: the more information, more users. Unfortunately, people of online shopping are always very picky.
Jacob Nielson reported that network users in selecting and purchasing process, becomes more and more impatient. They will not take the time to find information online according to the category or product description. Most people prefer to use convenient search engines. If the user cannot find what he wants, the deal falls through.
This allows simple web design to become the key. Especially when you need sales, it can let the user find information more quickly. If a page filled with a lot of useless text, widget, or unrelated products, then this page can be said to have set aside the.
However, some e-commerce web sites are on the contrary. They like the "multipoint flowering" to give potential customers as much choices. They add on a web page with many useless information, advertising and related products, instead of clearly one page with one product.
Fewer products means that more attention
Many Internet companies might have forgotten that one of the basic rules of e-commerce: the simpler of online shopping, the better is. You can buy DVD by click a few mice on Amazonno. Who will want to run a few kilometers away to buy? If the shopping process is simple and quick, the customer will not even mind spending more money or some time.
Here is a set of time-tested methods, any designer or web developer can learn, lest the bad page layout driving customers away.
Only what you need
One of the most important aspects of simple web design is that the site only shows the products you want to sell. But this is not to say you cannot show a lot of information to users.
Reduce the number of clicks
The less of the numbers customers click to reach the desired page, possible for you is the higher return.
"Grandma" rules
If your grandmother (or any elderly person) can learn how to purchase the products by your web site, the product was purchased by the great chance. Useless information can quickly put your grandma's confused.
Reduce columns
Every time you add a sub-column, the space of the displayed contents is cut down. What customers do not want on the page takes up so much area, which cannot stress the main products.
Minimize operator menu
Showing related products should avoid irrespective interference and drive customers acquisitions process.
Keep tidy
A clean design can let visitors have good mood. Spend more time to make sure that your page layout appearance is beautiful, so there will be a returning customer.
Designers should survey web design from a customer perspective. Will you shop on the web site you design?
Each site will require different types of layout, drawings, and articles in order to sell products. But as a designer, he has some multiplier approach:
Weigh every word
Delete useless elements
Use the elegant color and boldly stay white
Control the amount of information every time visits see
Remember that people online shopping is always very picky.
Remember that people of online shopping are always very picky. They do not dawdle in the selection of goods, but will use search engines search for key words to find what they want. Website can only use a not large interface to attract these potential customers. A tasteful and clean design can make the concern concentrate on the product (rather than anything others), and help customers to more quickly find what they want. So, we need know all about these to make our web design successful and our web site attractive.
by: lichenpath
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