Leading Insurance Marketing Sins
Leading Insurance Marketing Sins
Insurance agents fear and also tr to work against the following three sins or mistakes. At the same exact time, there are a lot of agents who ignore the warning signs. Those same agents pray for clients and phone calls in order to justify the exorbitantly costly offices plus advertising budget they threw their money into.
But, that doesn't have to be you. This can be a road that you never have to go down. Therefore, should you find out more about the 3 insurance marketing sins that must be ignored? Here they are:
1. Paying for insurance leads - Despite the fact that it might look easier to do, it might just end up wasting your money and causing a lot of frustration with your current line of work.
This is usually why that happens. Most often, lead companies are selling leads that have little idea they are going to be called by an insurance agent. They might have just unintentionally filled out a form without realizing what they were doing, plus now they're being hounded by agents around the clock.
If you want to get the phone slammed down in your ear and also sell no polices, then by all means waste your money buying leads. Nevertheless, if you actually want results in order for your small business to succeed, you can find out how to sell your policies and get your own leads. That's the way I do it.
2. Getting a large office - I think this is a terrible mistake to make, or else it wouldn't be on the list. I see so quite a few agents that get a big fancy office, deck it out with nice furniture, flat screen tv's, and pay thousands of dollars a month in rent. This is usually the reason why their plans never work. None of this, I repeat none of this, will help you sell a single policy.
Sure it might make you feel good, stroking your ego pulling into that big fancy office, but the reality is actually, that money could be much better spent elsewhere. Spent on online and offline marketing that will drive hoards of new organization to your door.
3. Having no referral program - The second easiest group of people that you can sell to are referrals. You are leveraging the positive relationship that you have with a current client to build immediate trust using a new potential customer. Because of this, referral leads are closed at a much higher percentage than cold leads. Given the market and product that you are touting, you could get 60% of referrals into buyers.
Okay, so referrals are good, but how do you get them? That can be tricky. A formalized referral program is absolutely vital to this. Maybe you give away a gift card each month to your clients who have referred to you that month, or maybe you give a bigger prize away at the end of the year. No matter what the prize may be, try to organize it in a concrete rewards program that clients will recognize.
You can end your calls with a formal invitation to a program that gives them a $50 gas card for every referral they make to you, or whatever prize you would like to offer. What's more, for every referral you get, be sure to personally thank the clients who did the referring. Remember this saying, "what gets rewarded, gets repeated", meaning we want to reward this behavior (clients referring), so that they keep doing it.
These three insurance marketing sins should be avoided in order for your business to succeed. It is usually my sincere hope that you have avoided these mistakes so far, but it is not too late even if you have done them, just alter your methods.
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