Indian Online Shopping Trends
Reports have indicated that online shopping and ecommerce is fast becoming a successful industry
. One of the main reasons is that, the trend of shopping has changed over the past few years. Todays consumers are cyber savy and want to be served all the way. More than that they are logged into the internet for most part of the day, it is natural for them to log into any shopping website and purchase a product. Other essential factors that have also contributed to the rise in online shopping are adequate cyber literacy and simple online purchase, payment and proper consignment delivery methods.
However, mulling on the trend of online shopping in India, one can say that the trend has undergone a complete metamorphosis and is still evolving. One of the interesting reasons that has increased online trade in India, is the act of impulse buying or on the spur buying decision. Call it what you will, but majority of audiences is caught up in this while making a purchase decision. For instance, for a purchaser who is browsing the internet late night, comes across a handset or any other gadget that he had been planning to buy, and spots it in an online shopping forum. If he had been longing for the product for a while, then seeing it available online at an authentic Indian online site, at an affordable range, free delivery charge and cash on delivery payment mode in all probabilities will propel him to buy the product online. Indian audience has become more confident of online shopping today. This is because of the online feedback and customer testimonials that are available in the internet. Furthermore, the active role played by the consumer forum feedback or complaint website too offers in-depth picture about a website incase there has been any misuse of consumer trust.
If we take the global scenario then online shopping in India still has develop and buck up to match the figures that of US, UK and other South Korean countries. Things that can encourage the growth of online trade can be reinforcing the computer literacy program in remote corners and carrying out extensive campaigns on the authenticity of online gift shop products. There can be corporate videos highlight authentic practices that these websites follow and the like. However, in the recent past the cash on delivery increased online purchase in India, as people had the option of paying the amount in person. We hope positive changes and developments such as this would boost online trade and commerce in India.
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