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Choosing An Mlm Product That Reaches A Global Market

More than at any time in history, people are searching for natural

, safe solutions to address their health concerns. As a result, the wellness industry is expected to exceed $1 trillion by 2010. Many network marketing companies are on this bandwagon, but not all have products that address concerns beyond just the "weight loss" market.

Over the past ten years, public awareness about obesity and heart disease has continually increased. Everyday new studies and warnings headline our news outlets. In 2004, the U.S. Centers for Disease Control and Prevention (CDC) ranked obesity as the Number One health threat facing America. Obesity currently results in an estimated 400,000 deaths annually and costs nearly $122.9 billion-and since then, it has only gotten worse.

Cardiovascular disease is the leading cause of death in the world, surpassing HIV/AIDS, Alzheimer's, and cancer combined. In fact, cardiovascular disease kills over 35 percent of people living in developed countries.

In North America, cardiovascular disease kills over 1.5 million people each year-equivalent to the total population of Philadelphia or Phoenix. On any given day, cardiovascular disease kills 4,100 people or one person every 21 seconds.

The leading cause of cardiovascular disease is unhealthy cholesterol levels. It is estimated that over 75 million North Americans suffer from high cholesterol, and the number keeps growing.

If I told you that you could join an MLM that had a product that addressed that dire statistic of one person dying every 21 seconds, would you want to know more?

You may know that NutriSystem, WeightWatchers and JennyCraig are cashing in on the weight loss market. Their target market is men and women who are "overweight" and focus more on good food choices and losing weight. They don't mention that losing weight "may" lower cholesterol because its too far of a stretch. They would if they could get away with it, but the FDA would claim false advertising.

You may say that the weight loss industry alone is a big enough market to justify getting involved with a "weightloss MLM" and so why bother with including the "lowering cholesterol market". Well, one fact is true: none of the weightloss companies mentioned above market their products through network marketing, so your choices are limited.

Among the MLM companies that do have products in the "weight loss" industry, how many are products that actually have clinical studies that show their formulas or proprietary blends actually lower cholesterol levels?

Many health food companies and MLM companies boast about their product benefits, but its mainly the studies that point to the specific ingredients that perform some form of benefit. Sure, Acai berry, Saw Palmetto and Bioflavinoids all have certain health benefits, the problem is, anyone with a laboratory can come up with a bottle of whatever is said to be "good for your health" and market it. That's why there are thousands of products all claiming to do the same thing. MLM companies are just branding these same ingredients and claiming their ingredients are the best.

What if your MLM company did not have to compete with all the other weight loss products as another "me too" effort to capture the market?

What if you had a product that was not just another energy drink or jungle juice that relied on hype and trendiness to market its products.

The highly respected Physicians' Desk Reference, the "prescription bible" for thousands of doctors, can find listed, a patented product that is the only natural, cholesterol lowering, patented combination blend of ingredients that can serve as an alternative to the 25 billion dollar statin drug market. Statins are drugs that lower cholesterol, but not all patients can tolerate the side effects.

If you are health conscious yourself, or are looking for an opportunity with products or a company that share your values, then the timing for you and addressing the problem of the number one leading cause of death is at hand.

The opportunity for you is this: this product is not owned by a large pharmaceutical company. It is not marketed through health food stores or infomercials on television. Its marketed through network marketing which allows you to leverage the uniqueness of this product and have your own franchise.

You can say that you are in the business of "lowering cholesterol" and be proud of representing a MLM company because there is nothing that can stand up to it.

The credibility of this product is so tremendous, you will want to market it to the entire health care industry and even approach physicians who may not already be aware of it. When was the last time you even considered prospecting to doctors with your last MLM?

The health market is not limited to the United States. It's a global market. If you have connections overseas in Canada, Venezuela, Colombia, Japan, Korea, Taiwan, Hong Kong, Philippines, Thailand, Malaysia, Singapore, Indonesia, Mexico, The Netherlands, Turkey, Germany, Switzerland, Austria, Sweden, Brunei, or the United Kingdom, your business can go global !.

by: John Stuart Leslie
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