Automotive Environmental "breakout War" Is Not An Empty Slogan Of Environmental Protection

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Car Industry, "escape war"

HC Environmental Network: In Financial Clouded the crisis in 2009 under the global automotive industry is experiencing unprecedented challenges. Shrinking of the market, demand reduction, the entire auto industry into a vicious cycle, "cycle." As people on car safety requirements have increased, and almost as consumers in the brand, price, service level than most primary selection criteria. The same time, deteriorating natural Environment Before, environmental protection is no longer an empty slogan, along with social awareness of environmental protection, energy saving and consumption models have become the mainstream automotive industry. Therefore, the automobile industry to "Win in the" need a comprehensive idea of the whole industrial chain transformation.

"Safety, energy conservation, environmental protection" has become the future development of the automotive industry the three major themes, major car manufacturers are using advanced technologies continued to emerge. Toyota recently introduced lithium-ion battery powered electric cars, hydrogen fuel cell powered fuel cell hybrid vehicle, have represented Toyota in the security, environmental protection advanced technology. And reflect the entire automotive industry in the future Marketing Strategy of "sustainable development of automotive products," the direction of development. The security and protect the environment in the end

Tires the only contact with the ground the entire automotive parts, which for safety and security of the car plays a vital role, it was considered caused by "black pollution" of tire, how to balance security and environmental protection of the double standard?

As leader of the Bridgestone tire industry has long been closely and is committed to driving the car the "safety" and "green" issues. Since entering China will be the beginning of the Group's advanced environmental concepts into China, has launched TBYD (after first thinking about driving), TCS (free tire safety inspection), the owner of the security business and a series of road driving activities Traffic Safety Community theme activities. Recently, the Group's environment is the slogan of "OneTeam, OnePlanet" high profile to China, from manufacturing, product development, social welfare and other aspects of the implementation of its "green safety" concept.

Current tire industry is entering a "security? Green? Economy" era of integrated management, cost-effective products increased in popularity. In the many years of business development, Bridgestone has been the "green" as an important research topic. In addition to lack of air traffic RFT can be low rolling resistance tires and the promotion of goods, the product design, production, logistics, Sell And other energy saving aspects are very focused, and is active in a variety of nationwide "safe" and "sustainable" environmental protection activities. Bridgestone tire business in China Wu Mr. Tian Bangjun president, said: "Bridgestone is working vigorously to promote the group's 3R (Reduce, Reuse, Recycle) activities into China, the ongoing commitment to the community 'as a cycle tire use of resources'. We have four tire plants in China had reached "1% or less of the waste landfill rate" is zero-emissions standards, equipped with a low rolling resistance tires listed environmental technology is to reduce the environmental loading efforts. for truck bus users to play this year, Bridgestone's refurbished brand "Bandag" technical strength, actively promoting the new tires and renovation services for packaged sales of total solution. At the same time since last fall Since the work with the Chinese Federation of Automobile Sports, launched a series of owners for the general enlightenment activities driving green. "

Bridgestone company stages from production and use to reduce carbon dioxide emissions, tire wear renovation process to use resources in areas such as starting at the same time, saving resources, reducing environmental pollution caused by waste tires. This Takeda president also stressed that: "Bridgestone plans to other brands in the Chinese market is difficult to counteract the advantage of 'environmental goods' to China to, and production in China. Expected in the next few years will put some more shocking products introduced to China. "

Road safety and environmental protection, long way to go

2007 under the Ministry of Public Security of China-related statistical data, poor driving habits is causing the main reason for China's tens of thousands of traffic accidents. In the course of driving, whether it is security or environmental protection, in addition to and tires Hardware Facilities, the outside, good driving habits and driving concept is also indispensable. June 6 this year, Bridgestone safety and environmental protection activities, Carnival's Beijing Railway Station, through various promotional methods and cutting-edge safety and environmental protection products on display, so that the participants a profound understanding of the tires in the "security" and "green" drive to play role.

Safety and environmental protection is directly related to the interests of consumers, but also promotes the development of the world auto market. With knowledge of a world view of the autumn leaves were gone, we can see the direction of the global automotive industry?? Four tires when the vehicle a "safe environment" of the parts; when the car is more safe and reliable equipment, design of more green energy; when environmental awareness as the consensus of the community, but also ushered in the automobile industry is the moment of opportunities.

by: gaga

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