10 Methods To Start Freelance Copywriter
While there is no basic answer, and no answer, which applies to everyone, there are some tips, which believe will help most people make the move into freelance copywriting, and survive the first few months at least.
1. Invest in a website
The best place for any freelance promoting copywriter or website copywriter to start is to pay for a website. A website is invaluable because when you could call and email prospects, you will require directing them somewhere that gives them more information. Keep your website basic, include a portfolio page, add any samples of any kind of copywriting you have achieved, discuss about the places you have worked, the purchasers you have written for, and include any testimonials you have received. Make sure you include your address and contact details in addition, so people do not think you are an unreliable surgical procedure.
Obviously, it does not hurt to include an image either. If you cannot say much about your experience, do not say much. It does not even really matter if you do not say anything. Remember, similar to any other kind of advertising copywriting, writing about you needs the art of subtlety. If you lack experience, but you are confident you can do the job, you might be very smart in what you do not say, and most people will read it the way you intended.
2. Do not target agencies
If you have never worked as promoting copywriter or website copywriter before, do not target promoting agencies and web design agencies. They know exactly what they are after, so if you do not have a portfolio, you will not stand an opportunity. Coping with an inexperienced copywriter and controlling quality takes plenty of time and is risky. Most agencies are too full of activity to give unproven copywriters a break, despite the fact that you are ready to do the work on specification. Target end clients completely.
3. Cold call
One of the best ways of generating business in the early days is to call cold potential end clients. It is a tiring job and requires lots of work, but you can produce some extremely qualified leads.
4. Use a contacts and employments database
No matter where you are at in your freelance copywriting career, you require a database of contacts and employments, somewhat a scaled down Customer Relationship Management tool. Use it to record everything, mainly names, phone numbers, and the details of any correspondence, especially phone calls.
5. Write some samples
If you are targeting specific clients or industries, do not be afraid to write some samples and send them through. You can offer the pieces free of fee, everyone likes something for nothing, or at a discount, or you can utilize it as an incentive to sign them up for future work. It all relies on the sort of work and the type of purchaser. The crucial thing to remember is that samples are virtually pretty much a portfolio to most prospective purchasers.
6. Invest in an accounts package
Do not be fooled into thinking you can handle your accounts manually, or with Microsoft Excel. Despite the fact that you only have some clients, you need an adequate accounts kit like MOB or Quicken, they both offer small business versions. You will understand why the first time you do your GIST reports or annual taxes. In fact, you will understand why any time that you require chasing down reliable invoices.
7. Give splendid service
This could look like an evident one, but it is vital to remember that "great service" signifies different things to different purchasers. You will be in employment with direct purchasers, quite often startup businesses, and agencies most of the times. Both appreciate splendid service, but define it literally differently. Agencies rely on their freelance copywriters to meet strict requirements, get the work achieved well, on time, do not exceed the budget. They have end clients breathing down their necks, so reliability is as essential as writing quality.
End clients, on the other hand, require a promoting copywriter or website copywriter who sees their business the way they do, and can convey that vision. They will probably require a lot of guidance in addition, mainly if they are just starting out themselves. If you can, help them comprehend that copywriting is not just about telling people what products and services the business offers, it is about conveying the benefits of those products and services. A good promoting copywriter or website copywriter will be able to help their purchaser think in terms of benefits instead of products and services.
8. Expect hard times
The first year or two as a freelance promoting copywriter or website copywriter will be complicated. It takes a while to produce momentum and throughout that time, you will possibly find yourself wondering if you have generated the right career measure. While it is possible to earn six figures every year, you should be patient, so it is not ideal for new or intending parents or a person with big mortgage commitments.
9. Do not spend too much on training
No cash spent on learning is wasted. However, you have to weigh up the return on investment. People are not sure what copywriting courses are available, but if they were pricey, think twice. Most purchasers, be they agencies or end clients value copywriting skill over training.
10. Know you can do it
Confidence in your copywriting capabilities is important. If you are not adamant you can generate the results the purchaser is after, you will never be able to persuade the purchaser. Remember that everyone feels daunted at the start off a new copywriting job. There is constantly a steep learning curve in copywriting, and normally quite a bit of time-consuming labor. Do not fall into the trap of focusing on what you do not know and what you have not achieved.
by: Calvin Tan