Why Should You Include Social And Mobile Marketing And How To Do It?
Social and mobile marketing have turned into a phenomenon the likes of which was never seen before
. With over a billion customers linked to websites and as many smart phones out there, just about every second person on this planet is in some way attached to these communication channels. That is a lot of advertising and marketing clout right there!Both social and mobile marketing are identified to generate impressive results when used alone but when combined the effect can be wonderful. Corporations have been able to improve sales and revenue by a number of percent and get three figure ROIs for every advertising dollar spent with a combination of social and mobile. So, if you have not included these two mediums, here is a look at why and how you should go about it.
Social and mobile the benefits!
Almost 71% of mobile gadget users search an ad they see online or offline with their smart phones
88% of the individuals who look for local details act on it within 48 hours
55% of Twitter users access the social marketing site through their smart phones
Well over 425 million people access Facebook trough a mobile gadget; that is almost half of Facebookss membership base.
As you can see a lot of people are turning to their favorite social networking site and their mobile phones to see product related information and suggestions when buying. So ensuring that you have both these fronts covered can definitely increase consumer footfall and sales.
Because ImIn Marketer is well aware of the stupendous affect of a mobile+ social advertising strategy, with a custom application from the company, you get an inbuilt social marketing integration feature. Customers are no longer just mobile; they are mobile, social and local, this trifecta can be used to give your competition a run for their money.
How to integrate mobile and social marketing?
Both mobile and social advertising lay emphasis on existing advertising, this is not just about getting details out there about your products and services, with the SoMo approach you are creating a feel good environment for your consumers. By offering a free software, you develop rapport and because your software is feature laden, you get better exposure for your corporation, as it is used frequently.
Tip 1: Include social and mobile advertising efforts in your broad PR plan
Guantee that your offline marketing and advertising efforts supplement your online (social and mobile) endeavors. All channels of advertising and marketing that you use should feed information to each other. For example, if you constantly use flyers, do not forget to use a QR code on them that will direct clients to your cellular site or social media page.
Direct the local clients on Facebook to come to your store for a specific offer. Send out postcards with details on all your social media accounts to your regular consumers. Advertise pre-launch software related information on the banners that you put up in your store.
Tip 2: You need measurable goals
If you have a SoMo marketing campaign in place, you will also need to have clear desires as to what you intend to achieve through your efforts and what would constitute a effective campaign. For example, are you trying to create brand awareness, if yes, what would be the measure of benefits here?
Similarly, if you are looking to grow client targeted traffic to your online and offline place of business, think about a number that you are attempting to reach. Clear and measurable objectives will help you to streamline your advertising campaign as you go along.
Tip 3: Do Not Ignore the Importance of Search!
Your audience should be able to find you easily through your presence on the local results of search engines as well as your social media page. Almost 20% of all searches on Google are local and 40% of these come from mobile users. So, whether you are launching a social campaign or have just introduced a mobile friendly site, make sure that they get maximum visibility on the search engines.
Tip 4: Motivate your clients to share
No, not products but the information about your offerings with an incentive! For instance, the tell-a-friend feature in ImIn Marketer applications, puts word of mouth marketing and advertising on steroids by allowing users to connect with their friends through mail and social media from within their app.
Also, business owners can offer an incentive to encourage their patrons to suggest their establishment. The key here is to make an offer that is interesting enough and ensure that customers can easily share information about it.
Tip 5: Good ol entertainment value still holds a lot of worth!
Nothing generates enjoyment value like pictures and videos. No, you dont have to be a prize winning photographer or even an Oscar nominated video maker to show your consumers how your corporate and its offerings work. A well made video that offers a rewarding solution will without a doubt become an instant hit and get your business all the attention it needs.
On the same lines, posting pictures of your employees, your efforts in the society can create a sense your camaraderie between your employees and customers and this will also work to your benefit when your customers need to make a purchase.
Finally, remember to always include social media sharing icons on your site as well as in your mobile software. Encourage your customers to post feedback and share information about your business with their followers. Share the content that your customers post with the people in your group to create a well connected network.
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