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Pros And Cons Of Mobile Coupons

Pros And Cons Of Mobile Coupons

New mobile coupons become more readily available each day and more consumers are adopting them into their regular shopping strategy

. As mobile technology advances, thanks to mobile coupon apps, they also become easier for shoppers to use as well. Mobile coupons are not as widely used as paper coupons, but they have a lot of potential, in terms of convenience, time savings, and even environmental impact. When considering the pros and cons of integrating these types of coupons, it is hard to find many cons.

The fact that a most people carry a mobile phone with them at all times creates an obvious fit for businesses looking to connect to specific demographics and target audiences on a regular basis. More and more retailers and manufacturers have been jumping on the mobile coupon bandwagon, giving consumers more and more options for savings. A definite pro to these types of coupons is manufacturers' desire to catch the attention of these shoppers. They are creating offers to compete with others already using mobile coupons to draw in shoppers. Competition makes for better offers for consumers.

If most consumers today carry a mobile phone and if these consumers are downloading savings with their mobile phones, then these shoppers are more like to have their coupons readily available. The convenience of mobile phone coupons beats having to remember to bring coupons on each and every shopping trip. For shoppers who often stop off at the grocery store on the way home from work, this convenience is a huge pro for mobile coupons.

Many mobile coupons tie into shoppers' loyalty cards at major grocery store chains. Shoppers scan items and locate coupons with their smartphone's camera. The coupons then download to their loyalty card. Shoppers simply hand over their loyalty card to the cashier to redeem the savings without fumbling through a bunch of loose paper coupons. Mobile coupon apps work with most major grocery retailers who issue loyalty cards. This indicates that the savings are available to most shoppers throughout the country.

Also, there need for sorting through a stack of clipped coupons while shopping only to find that the coupon has expired. Good mobile coupons apps alert users when a coupon nears the expiration date and will notify shoppers which store is nearest their current location to redeem the coupon. If a coupon expires before the shopper redeems the offer, the mobile coupon apps suggest a similar product available with a coupon.

Very few cons actually exist relative to mobile coupons. A shopper could possibly leave his or her mobile phone at home, but they are more likely to forget a cluttered stack of clipped coupons at home. Even if the shopper left his or her mobile device at home, he or she could redeem any coupons already loaded on the loyalty card for that store. And of course, the shopper will have his or her mobile phone handy even when they make spontaneous impulse trips; not so with an envelope filled with coupons.

Several specialty grocery stores and local markets do not accept mobile coupons yet which could be a problem right now a definite con. Stores of this type often offer unique and specialized products that rarely come with a coupon, printed or digital. Shopping local positively impacts the economy and environment, but so do mobile coupons. These digital coupons save the waste of paper, especially when many coupons expire and never get redeemed.

The cons of this growing coupons trend are few and far between. Mobile coupons introduce a way to save for shoppers who already carry their mobile phone at all times. With a little learning curve and practice, shoppers can start saving with a convenience they have never experienced. With so many pros for mobile coupons, this technology will continue to improve and offer additional conveniences to shoppers looking to save.

by: Julia Rostin
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Pros And Cons Of Mobile Coupons