subject: Cms Web Design For Fast, Attractive E-commerce Solutions [print this page] How do small to medium sized businesses (or enterprises, to use the correct technical jargon, which of course those web designers like) manage to get effective sites, which run proper queries on stock availability and price? Answer: they dont build them themselves and they dont try and use some long-winded, horrible way of doing daily stock updates to keep their e-store in line with its real world equivalent. They get professionals, whove come up with easy to use CMS web design templates, to do all the hard stuff for them then they just carry on as normal while their site talks happily away to whatever in house database they use.
If were going too fast (as fast, in fact, as the sites were talking about) dont worry. Well slow it up and explain all the technical bits. In effect, CMS (which stands for Content Management System) is a way of transferring any data that exists on in house databases, into a website used by the public. All the CMS does is to snatch the data from wherever it lives on company servers, and translate it in such a way that end users (more jargon, basically just means customers) can understand what it says. CMS web design templates will pull the relevant bits out of a database (price and availability, for example), without confusing customers with a lot of industry specific stuff they can neither understand nor need.
One of the major problems with e-commerce sites, both in terms of speed and manageability, is the huge amount of dross that lives on every single company database in the country. Stuff like spine width for books, or hundreds of old abandoned publication dates that dont mean anything anymore. Good CMS web design is able to sift all that junk out of the way, latching on to the important stuff (how much a book costs and whether it is available for purchase) no matter how its stored.
Some CMS are broad-ranging, able to lift data from pretty much any database and deliver it in a simple, website compatible way. For the most part, these packages are ideal they work for nearly every business and allow SMEs (the Small to Medium sized Enterprises we mentioned at the beginning here) to get good e-commerce facilities working on their sites at very little cost. Occasionally, a companys database will be too convoluted and odd for a standard CMS package to work. Thats where real CMS web design skills come into play. A bespoke CMS package will address the specific needs of that one business, interrogating (that just means pulling stuff out of) its databases according to the needs of its site. This type of CMS design is often very, very clever and has at its root the same idea as the standard stuff. People who dont know the specifics of a companys industry have no interest in them. Very few people who buy books care about abandoned publication dates, binding size changes and rights restrictions they just want to know if they can buy a book.
All CMS web design does one thing very well indeed it allows employees of a company to manage an e commerce site without any possibility of messing it up. Because the CMS pulls data straight from the companys own databases, the actual code of the site is not touched so no-one can accidentally smash it up when trying to upload new items. The CMS, for the most part, uploads items itself by just looking in the company database for any changes. All the employees of the company need do, is go on updating the database exactly as they always have done a CMS will magically grow a functioning e commerce site from it. Now thats quick and attractive.
by: Technic Web
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