subject: Coca Cola To Africa: You Are Far From Civilization [print this page] The commercial break advert Jested Coca-Cola Quest Longest Celebration Commercial by all means has a lot than meet the eye of African FIFA football fans and the world in general.
Of all adverts sponsoring FIFA world cups since 1975, Coca Cola this time produced the worst of its ever entertaining animation depicting African footballers as bared footed and lacking the football attire.
No where has similar adverts whether animated or not been produced of a human being tossed by robots to some animated humans on to a platform of a tangling Coca cola bottle.
How do Coca Cola regards this advert portraying the animated black boy as an object you can just toss anyhow?
Yet again amidst other well attired footballers, the black animated footballer is portrait as primitive which in totality is Racist. What I mean here is a clear picture of a black footballer among a group of perceived white animated footballers fully dressed in actual football attire.
FIFA on the other end approved the sponsors advert without analyzing its impact on the fans and Anti-Racial Activists who are keen on commercials.
The BIG question here is; Are FIFA and Coco Cola keen on eradicating racism really as they advocate in public?
In my own view I dont find any reason a continent regarded as the third largest consumer of Coca Cola products and FIFA supporter to be portrayed in such a commercial advert.
As FIFA World Cup football fan, I hate seeing the advert at commercial breaks before every match at half time and at the end of the match.
This is racial discrimination at it height, worst so when the whole world is watching.
Coca Cola should immediately apologies for this untimely racist sponsorship advert to Africa and the world.
