subject: Business Advertising Made Simple [print this page] Many business owners sometimes find themselves making the same advertising mistakes again and again. As with every aspect of business operations, advertising has it's own set of do's and don'ts. Realizing that many of the issues require only common sense to get the desired results, here are some often times overlooked don'ts you will want to remember when advertising.
Hard sell techniques is a major don't. This method of selling leaves the customer feeling trapped and will never make them want to be one of your regular customers. This method might work well to generate fast money, but remember, mistreated customers do talk and will give you a bad reputation: one that will never let you build the kind of long lasting business relationships you will need to survive in the business world.
Using humor imprinted on your promotional products is not recommended. While humor can be a good selling technique it is best not to print humorous slogans on your materials and products. The reason for this is that these items may travel and something that may seem humorous to one group may truly be offensive to another.
Although it might not seem like it; putting too much thought into your promotional products selection can be a Big Don't. Over thinking this one might have you over spending your budget and concentrating your efforts too much in the wrong place. Deciding what items to use as promotional items isn't the problem here. Spending too much money in the wrong places is. Utilizing the different mediums for you advertising will give you better coverage with your promotional items and giving you better results, making it money not wasted.
There are many different ways that businesses choose to advertise but if you keep in mind these three don't you will find that your business advertising will become not only better and more relaxed but more efficient as well. Business advertising doesn't have to be complicated it can be simple and still have the overall desired effect.
by: Richard A Joseph
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