subject: Legitimate Home Business: Using Marketing To Shape Your Image [print this page] People often look for things that validate a business opportunity by searching on Google for legitimate home business ideas.In this article let's take the approach that you have a home business opportunity you want people to join.
Here are things you can do from a marketing standpoint to make your home business seem more legitimate in the eyes of your prospects.
1. Work at branding your business in various ways. Being consistent in the color scheme of your web pages and blog posts is one way to help you accomplish this.
One problem I see is people set up a Word Press or Blogger.com blog using the template that does not match their website. When a person goes from one web page of yours to the next they should always feel they are still on your site.
Another thing you should do is include your picture in as much of the marketing you do as possible. It's important to not put the emphasis on the opportunity directly.The photo is simply another way to brand yourself as a home business expert.
As you join multiple home business opportunities you will find this will pay off. By doing this people come to know you as an expert and the opportunity is secondary.
2. Include testimonials in your marketing. If you have satisfied customers include testimonial links right on your web pages, blog post, and even your landing pages.
Include pictures of the people who are giving you the testimonials. This is even more powerful than just having a testimonial with a name attached to it.
Including audio or video comments in your testimonials will take you a step further. This is something very few Internet marketers do so you are really legitimizing your self as a home business owner people want to be involved with.
3. Include copies of checks you have made in your marketing. Do it in a way so you're not bragging, but rather you are establishing your credibility.
People want to know they are working with a winner and the fact you are really making money proves that your home based business is legitimate.
4. Follow up with your subscribers by using an autoresponder. Build your mailing list and then build relationships with people subscribing to your list. This lets them know that you are still in business and you are not going anywhere.
In summary these are 4 ways you can prove you operate a legitimate home business. Using marketing to shape your image is smart and something any Internet marketer can do.
by: Walt Gemmell
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