subject: Information Marketing Is The Way To Online Business Success [print this page] The way to become profitable in the online arena is to take the knowledge you have and sell it for a profit. That's the secret the so called gurus don't tell you. All of us have knowledge and the real key is to take that knowledge and use it to help others. Information is the most valuable commodity on the planet. Knowledge is information and information sells. Marketing the information and knowledge you have to the right customers can become a profitable business for you.
I'm sure you've noticed how many gurus sell products on how to use social media, article and video marketing and many other marketing strategies to make money online. They are simply selling their knowledge. You must understand that you too have knowledge. As long as you can take your knowledge and use it to help others you have a profitable online business model.
The way this is done is by talking to your potential customers. You would conduct consultations with your prospects to understand their frustrations, worries and desires. You would then determine if your knowledge can help them get from point A to B, from pain to relief with that frustration or desire.
It is critical you see your customer where they are because information marketing is not about you. It's about them and really satisfying their needs. In other words it's not about you giving advice on what you think people ought to do and believe. It's really more about taking a frustration, pain or desire they have and providing a solution for it with the knowledge you have.
You must build trust with them and find out what they need and then match what you do to their needs. It's the professional way to sell honestly by satisfying a need someone has and acquiring a fair profit for that accomplishment.
For example, let's say you have knowledge and experience in teaching people how to lose 10-20 lbs. in 30 days. You discover through research there are millions of people looking online to learn how to lose 10-20 lbs. Meet them where they are, find out where they spend their time on the internet and market your information product or service to them. This can be done through one on one conversation where they feel you are there to help them get from point A to B.
Ultimately, what you are doing is thinking in terms of their needs by building trust and then getting them commit to giving you their resources (money) in exchange for yours (information). It's really that simple. As you begin to market your business always keep the customer's needs before yours and provide them with valuable information that satisfies those needs. Taking this approach to information marketing will put you on your way to a profitable online business that can prosper for many years.
by: Val Taylor
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