subject: Economic Small Business Marketing [print this page] Author: Frank I Locust Author: Frank I Locust
Tight economic times call for tight economic measures. Small business owners are often put into the unfortunate predicament of having to choose between budgeting finances for their small business marketing or having working capital in case of slower business times. The reality is that marketing tends to be dropped in lieu of other business needs, but its also a reality that without marketing, your business will not grow. Cost Effective Small Business Marketing Tools
Web marketing has long offered businesses cost-effective methods to get the word out about their products and services, and many of the traditional web marketing tools are still economic options for every-sized business. PPC campaigns and other web advertising can be budgeted daily to stay within financial restraints.
Submitting your site url to web directories can be free and a very powerful method to get your business name out there. Social Media Marketing
Social media marketing is not only the hottest thing to hit web marketing since the SPAM Act, but its ability to directly target your market, while offering low-cost marketing tools makes it the best method for any small business wanting to build their brand online. The best way to decide which social media sites would work best to market your business is to see if you run primarily a B to C or a B to B business. If you work with consumers, then sites like Facebook and Twitter can be powerful tools to use. Linked in and Active Rain is primarily B to B sites, but can also work for consumer based businesses. All social media site use will enhance your business websites organic SEO, making the benefits hard to ignore. Small business owners should seriously consider working their small business marketing plan into their budget to keep their business growing no matter the economy.About the Author:
Find It Local 411 is a web based online community resource for the Michiana region of the United States (Northwest Indiana & Southwest Michigan). Finditlocal411.com serves the area by providing local business listings, classifieds, events and business advice and consults on their blog.
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