subject: A Business With A Domain Name: The Real Investment [print this page] Obviously, the most important thing is the user's ease in finding the website. Consequently, this important aim should never be neglected when picking a domain name. A site that can't be found easily won't attract as many visitors or produce as many sales. For this very reason, much thought and consideration should go into the selection of a domain name. It can mean the difference between success and failure for your business.
It is perfect at many levels to have a domain name exactly the same as the name of the firm. First of all, the site will be easily remembered by potential visitors. This also permits the average person to be able to figure out the name of the website and find it right away without having to use a search engine. It is correct to say that it may not be an easy matter to find a domain name that has not yet been spoken for. You may decide on the perfect name for your website only to find that other businesses have already snagged that name along with all its possible adaptations.
When that happens, the best alternative is to pick keywords which are related to the business and its goal. Search engines work by means of keywords. Selection of rich keywords can help position a business correctly so that when a potential customer enters that keyword into a search engine, the business will be among the top results. Something else that can be done is to register several keyword-associated names and redirect them to the actual website in an effort to maximize traffic.
By choosing rich keywords, a business can position itself so that a potential customer can locate the business easily when entering specific keywords into a search engine. An additional choice is to sign up with various keyword-connected names and link them to a working website to be able to maximize traffic.
Whether to use special characters for your domain title is a subject of debate. Actually, there is no hard and fast rule as to whether or not a business should include them in their domain names. If someone else is already using the domain name, a hyphen can be added to make yours unique. There's no single solution to this problem. It is necessary, regardless of what you choose, that the domain name be basic and easy to recall, whether or not you use special symbols. The biggest pitfall involved with utilizing special characters in a domain name is that potential visitors may forget the characters and inadvertently find themselves at an incorrect site. One way to deal with this is to register both versions of the domain name, one with the special character(s) and one without. The loss of prospective business can be mitigated by providing people with business cards that prominently display the web address, and advising Internet users about the special characters and their placement.
by: Stephen Grisham, Sr.
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