subject: Warning! Do Not Open A Coffee Shop Business Until You Have Read This! [print this page] If you are a coffee lover, chances are you will love to open a coffee shop. If you are like a lot of people, you may find it a challenge to find out how to open one. If that is the case, you need to read this article. Opening a coffee shop can be a big challenge but the potential rewards are great as they are proven to be a profitable business to be in.
You must not open your shop before you discover what your competitors are offering. As the consumer tastes are different, there are many types of products and shops that are formed to cater for their tastes. There is no hard and fast rule for a good coffee shop. However, generally all consumers like a comfortable place with great products at a competitive price. The important thing is to make more people interested in your products.
Next, you need to know intimately what other players are doing right that attracted the crowd. To do so, you need to come out with a good checklist that shows the type of products they are offering and the kind of renovation they are making. Then, you need to work extra hard to compete in terms of quality and price. Do not copy them blindly. Instead, come up with a unique angle that your customers will appreciate.
Then you need to ask people in those competing places what they like about them -- and what would have to happen to make them like them even better. Next, ask them what might lure them to the competition. Is it the coffee? Is it the variety of fancy drinks? Is it the ambience? It could even be the reading materials that you provide free of charge.
You can also find out the normal operating hours of all the players in your target area. Then, find out if you can make more profits if you open and close earlier or at later hours. It could be a competitive advantage to you as your competitor is not serving the market at different times. However, beware of pitfalls of operating at non peak hours as it will make you spend more money on unproductive hours.
Lastly, you need a solid business plan. Even before you actually decide to open a coffee shop, make sure you know what's involved and it's really what you want to do. The best way to go about that is to educate yourself about exactly what you'd be getting yourself into and start working on your business plan.
by: Candra Subra
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