subject: Keeping Your Business Profitable During The Lazy, Slow Summer Days [print this page] The summer months are a time to sit back, delight in the sun and unwind. Devoid of many of the holidays that other times of the year have, the summer months are loaded with a whole lot of downtime and vacations that can have a damaging impact on your company, with so many customers spending more time with the family or in the sun and less time in your business or shop.
When you are looking for products to use during the year for campaigns think about ways in which to strengthen your business during those docile summer months when business normally decelerates a bit. This is a terrific time to utilize some reasonably priced marketing products to help enhance sales and traffic to your company.
There are so many great lower cost products to utilize for your summer campaigns like promotional sunscreen wipes, promotional mini fans, promotional sun visors, promotional koozies and even promotional beach balls. These fun summer items are very moderately priced and serve as a fantastic advertisement for your company when designed with your business message and logo imprinted on them for everyone to see.
Do not go too far on your marketing products for the summer months there is no reason to spend too much per item as you want to keep the cost down so you can purchase more and distribute freely, to as many men and women and potential customers as you possibly can. The more logo items you pass out the greater the impact they will have on your company, and the less impact you will experience during the summertime months.
You can even get a better deal on marketing summer products during the winter months or at the very end of the summer when many items will go on clearance or become discontinued, due to being out of season. Shopping around in the off season for your summer promotional merchandise can enable you to save even more funds on these items and that is why it is so important to plan your promotions a year in advance. Doing so can allow you time to put together your concepts, save money on shipping as well as on the items themselves and can also help you allot your advertising budget uniformly throughout the year. Its essential that you run year round campaigns for a maximum impact on your company. By thinking ahead, and purchasing next years promotional merchandise, this year, you will be saving money and strategizing for a very successful marketing year.
by: Ann Christopher
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