subject: The ABC's of Writing Winning Business Plans: Part 1 of 3 [print this page] In Sales Dogs, Blair Singer explains that mass marketing is not an option. Instead, use a targeted approach. Conduct a focus group to ask customers what they need, want, and expect. Prioritise the options you have to satisfy them. Other options are to encourage referrals, offer rewards for frequent purchase/use, and other mechanisms such as viral advertising online or word-of-mouth alongside traditional advertising and PR.
The ABC's of Writing Winning Business Plans: Part 1 of 3
By: Eugene Yiga
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