subject: Attraction Marketing: What Is It? [print this page] One of the more popular forms of internet marketing today is most undoubtedly that of attraction marketing. But many people are wondering what exactly this form of marketing is and what it is all about. Everyone is under the wrong impression that it is some kind of secret marketing ploy that is impossible to do. It is actually a lot simpler then you would think and it has been around a whole lot longer then the internet has. All it really is, is a fancy name for a time tested technique.
Just think about the name; attraction. That alone tells you a lot. If you want to market a product online, then you can either build a small website and hope someone will buy, or you can focus intensely on that product and make it an attractive option. Advertising is one thing; with so many people on the web there is no guarantee of repeat customers unless you give them a reason to come back for more. To make your product more attractive, the easiest thing you could ever do is to learn more about it. When you are knowledgeable about the product, you make it more attractive. Anyone can pay loads of cash for an advertising campaign that works, but is it really necessary?
By learning more about the product, you are also making yourself more attractive in your niche. You are in fact becoming an expert that people will turn to. In attraction marketing, you are not only making the product more attractive, but you are making your online self more attractive too.
The marketing part is actually a whole lot simpler then you would think too. If you think you are going to get a lot of sales from a squeeze page just because others do, think again. Half the people will leave the site the moment they realize it is that type of page. Instead, you need a website that focuses on the product or niche where you can build up your reputation as an expert.
The marketing involves attracting visitors which can either be through your personal network or any other means. But irregardless of where the traffic is coming from, you have to be that expert so people know that when they reach your website, they will get the information they are looking for. This means that not only do you need to appear as an expert on your website, but also anywhere else you are making use of for your marketing; even if that includes setting up new article directory accounts specifically for that product.
by: Luigi_F
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