subject: Delivering your Leaflets right [print this page] Reaching target customer specifically could be very effective and that can be done through leaflet distribution. There are all sorts of leaflets like political campaign flyers, brochures and pamphlets etc. Mass promotional activities can cover majority of non-potential customers and therefore may not give good returns. A company can reach its business clients as well. Some companies use letters addressed by the CEO or other executives on the company to make the receiver of the leaflet feel more special and important to the company. Sometimes relevant gifts or unusual packaging is used to grab the receivers attention well.
To start with leaflet distribution, it necessary to make sure you deliver them correctly. Correct distribution requires;
- Proper market research, collected either through primary research or using secondary data, to extract the right information and enlisting the target market based on any selected criteria for segmenting the market. Defining target market can help reduce no response deliveries to non-potential or irrelevant market.
- Creating a list of the target market so that the amount of leaflets required can be precise.
- Knowing the nature of the target market can help designing the leaflet accordingly e.g. language differences can be considered or the type of message or offer in your leaflet. You can't attract and get the right sales from a price insensitive customer by giving them huge discounts on your product!
- The message on leaflets must be concise yet eye capturing so that the receiver doesn't just through them away without even reading the message.
- Well informed deliverers can help resolve any queries of the customers on spot and therefore leave a good impression of the mind of the receiver.
- Conforming that the deliverer has proper reporting system to assure that all the leaflets have reached the right destinations in the right time and has been received by the targeted people.
- For business customers time and place of delivery is also important. Sometimes the client might not accept any business leaflets at home or the targeted person might be out on a business trip and their leaflet might be just stranded and lost in piles of old files.
The above mentioned points can really help any company to deliver all the direct mail or leaflets appropriately to the right people. A reliable deliverer, equipped with the right tools can provide all the above requirements to any company. A reliable deliverer can elicit important feedbacks and design suggestions for their clients as well, which can help make the leaflets more effective.
Want to learn more?! Then click on the following link to get some really good tips on leaflet distribution:
Delivering your Leaflets right
By: Vernon Purcell
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