subject: How Important Is The Quality Of A Logo Design? [print this page] When we see the logos of Toyota, Nike, Target, BMW, Mercedes, etc. we instantly recognize them and know which company each logo represents. Their professional, slick and stylish look creates an imagination that these companies are huge and professional and produce high quality products. When you see a poorly designed logo, you immediately get this thought that this company is small and may not have high quality products or services.
So, its the logo design that creates imagination and you begin to analyze the credibility and quality of that particular company. If you conclude that the logo is cheap and so are the products, you will never try that company.
The same thing happens to you when you create a low quality and unprofessional logo for your business. Your products and services will never be regarded as quality products. You will never be able to win the trust of your market. You wont be able to convince your potential buyers that you will meet the highest quality standards. No, matter how convincing your argument will be, your low quality logo will always become a hurdle and fail to win the trust of your market. Do you want that? Can you survive like that? Will your business grow with such negativity? To avoid this and build your reputation positively, you need to work hard on your logo.
When it comes to creating your logo, if you have this concept that complexity in design will make you look like a true professional, then your concept is totally wrong. This is actually a misconception that complex designs tend to convey the message that you are big. How complex is the design of Toyota or Nike? Not so complex but they are big, big companies. So, you need to keep your logo as simple as possible.
Simplicity will make your design memorable. People will be able to easily recognize it and associate it with your products. So, there is no need to tell your designer to create a complex design that people will have trouble understanding what in the world it is. Rather, keep it simple so people will know what industry it belongs to.
Dont make the mistake of hiring an amateur designer. If you are serious about the looks of your business, then you must hire a professional logo designer to create your company logo. An amateur wont know how logos can create your business identity and build your business image. So, dont take the risk, because a low quality logo may cause so much damage to your business that you may not be able to undo it in the future.
So, the bottom line is that the quality of your logo design is extremely important. You cant survive for long with a low quality design. To compete in todays intense business world, you must create an attractive brand image that will win the trust of your target market and also help you stand-out from the rest. Therefore, its the quality of your logo design that either makes you or breaks you.
by: Claudia Winifred
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