subject: Business Card Printing For Effective Sales [print this page] The humble business card is still top dog when it comes to making and keeping business contacts. Its the only form of business communication that is capable of presenting all the key information about a company in a convenient form from the style and type of the company, through the actual nature of its business, to the name and contact details of a trusted representative. Business card printing, then, is of paramount importance still if a company is to do good business, and translate that business into the sales it needs in order to thrive and prosper.
Its helpful here to think about a bad business card. As with most things, the example of the poorly-executed serves well to point out how the well-executed ought to go: and with business cards, its best to start with space.
What does space have to do with anything? Think of a card. Its small, its rectangular. Thats a defined and limited amount of space in which to hold a specified quantity of information. The way in which the information is presented, then, must make good use of the space which means good business card printing has to take into account the limitations of space on information given. A bad business card will be crammed full of information so much so that any individual bit of it is hard to read, or confusing. Using that as a marker for how not to do it, one can easily see that a good business card needs to space out all its wording so that each individual piece of information is easy to process.
What, then, constitutes good spacing? Well, really one needs to prioritise the information one intends to convey. Good business card printing will show evidence of thought the most important bits of information will be easy to read at a glance, while secondary information will be good for a more detailed inspection. The name of the company, and its logo, is of paramount importance. The card and its holder are ambassadors for a business. That business, then, needs to jump out at the cards recipient. A good logo is important, as is a good name ideally, they will be enough for the receiver to work out what it is the company actually does. Next up, in this hypothetical paragon of business card printing, is the name and position of the card bearer. The card, after all, is designed to be an avatar of its holder basically like a little cardboard reminder of who was met, why, and what they do.
Finally, contact details. These can be pretty small because they are only really looked for when the recipient of a card needs to get in touch. Its the name and company that are important for purposes of reminder the card serves as the reminder, at which point the recipient looks closer and gets the contact details. So phone number and email can look small and sophisticated at the bottom of the thin.
And that, in a nutshell, is good business card printing. Follow it simply and business will be as good as the card.
by: Printerman Limited
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