As a small business owner, you have limited financial means. That shouldn't discourage you. There are effective marketing activities that can be conducted for little or no cost to help you keep your sales alive even during the recession. The key is to assemble a group of marketing tactics. Following advices might help. You need to invest some of your time and to let your inspiration do the rest. Visit your Website from the perspective of the visitor. You have only ten seconds to make a good first impression, so focus on what someone who visits your web presentation for the first time may see and think. Pay attention on your site navigation-can visitors easily find what they need? If your business is selling online is the purchase process simple to use? Finally, never underestimate the power of search engine optimization. That is the way to make your website present on the Internet. A monthly email newsletter is a free commercial of your company. Letting your customers and prospects know what is new and positive in your work not only informs them, but also makes a positive impression showing that you care about each of them. Press releases announce new products or services offered by your business, your latest achievements, new employees, management changes, new markets, discount programs This is a great option if you want to present your company as a professional and successful entity. Your customers will also feel close to your business, by having an impression they can feel how your company breathe. All it takes is a one well put page each month or wherever your work is improved. Work on your marketing ideas-create your ideal marketing mix by targeting your consumers and your market in general. By defining who your prospects are and what are their needs, you define the kind of marketing approach that you should choose. The other step of creating your marketing mix is to outline your goals and your budget. When picking your marketing tactics you should balance these two. Choose the media appropriate for your business promotion. Magazines, newspapers, cable TV, website, social media siteyour choice depends on your finances, the type of the business you run and the audience. Costs of the media required to reach your prospects can also vary, so before you take this step investigate all the options. About the Author:| welcome to Insurances.net (https://www.insurances.net) | Powered by Discuz! 5.5.0 | (php7, mysql8 recode on 2018) |