subject: Promotional Postcards: A Sure Way To Get Your Business To The Masses [print this page] Promotional postcards are a form of advertising that we have all had a lot of experience with. There is hardly a day that you don't get the mail out of your mailbox and find at least one if not several promotional postcards. As you go through your mail, a shinny, colorful card sticks out to you and, most likely, you put it on your refrigerator door so you wouldn't miss the offer. Next time you needed a particular service, you immediately remembered that card, found it and made a call or visit to the business mentioned. Your business could be enjoying this response to your postcard printing.
The US mail has proved for a long time to be an effective vehicle to get your message into the hands of those who would be interest in your service or product. While many company have chosen to use mass emailing as a form of advertising, more often than they probably even realize, their message lands in a junk mailbox or is stopped by spam busters. It is also very difficult to target your audience geographically when using email. Putting your information right in the hands of your customers can't be beat.
The ability to specifically select your clientele as well as specific communities provides an excellent opportunity for a successful advertising outcome. If your service or product is more likely used by the elderly, you may want to specifically pinpoint those residential developments that only allow senior residents. Don't waste your energy on areas that have little or no interest in your product or service. Targeting is vital to success.
The design of these postcards can achieve many goals related to your advertising. The public is attracted to simple, attractive forms of advertising the reveal a high degree of professionalism and customer concern. You might also be surprised to find out how affordable this form of advertising is. This advertising vehicle can be professional produced from all aspects of design right down to the printing or, if you prefer, hour promotional postcards can be successfully created on a home computer and printed with appropriate cartridge toner. This method would certainly present a great opportunity for enormous cost savings.
There are some things you should remember when designing your promotional postcard. You shouldn't make them too flashy. You don't want to give your customer a headache, but you do want to engage them. Be a little creative, but try not to go overboard. Make sure you don't have any spelling errors. Typos stand out much more than the perfect color scheme. Double check to make sure none of your art will be blocked by postage or addresses or anything.
by: Ben Pate
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