subject: Business Growth Coaching - Undoing The Death (Part2) [print this page] We're back! Ah! Business growth - among the most beautiful of monetary achievements! K, so picking up where we left off in the previous article on business growth. I'm going to list one of the top concerns for most of the business owners I deal with as a business consultant. "How can my company generate more money?" And so what do we do? Well, we figure that we need more clients, come out with more products/services, or that we need to change the price.
...and the action that we take is one of the main reasons businesses are dying everywhere you look: people are trying to be everything to everyone. A mentor of mine would say that he who tries to be everything to everyone ends up being nothing to anyone.
This will pay you little, but cost you an extreme amount of energy, stress, and time. Trying to reach everyone is very general and being general or broad is not tolerated in business achievement. It's critical to recognize that business success is about precision. And extreme business success is about extreme precision. Precision in what? Precision in every single aspect of business. The above situation is a very common one and the correction lies in targeting your ideal client...which is what we're moving into right now.
To be direct, any focus applied to someone who is not your perfect or ideal client is a waste of time. You get the wrong kind of traffic mainly because you are putting out the wrong message in the wrong places. So while you may be getting people that are showing up, they end up not buying because the product or the price of your product is not right for them.
Fixing this issue is simple. Relatively simple. Sit down and figure out exactly who your ideal client is. Are they mainly male or female? What is the age range? Annual income? Married or single? This will tell you who they are, and by knowing who they are, you will be able to figure out where and how to reach them. You would reach an 18 year old male in a different place and with a different message than you would a 45 year old woman. You can't be general.
That is known as the client demographic profile. It tells you who they are and where to find them. The next thing we're going to look at is the client psycho-graphics. This tells you what they want. By knowing what they want, you can create a message that activates their emotions and causes them to respond. We'll continue in the next article.
Dennis Andrew
NNOS Studios Business Building Division
Business Growth Coaching - Undoing The Death (Part2)
By: Dennis Andrew
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