subject: How Effective Leaflet Distribution Can Help Your Business Grow [print this page] Leaflet Distribution Leaflet Distribution
Whether you're a new business looking to make an impression or you're an established business that's looking to increase brand awareness, leaflets distributed correctly can be an amazing advertising tool. Why?
Leaflets that are designed and distributed correctly will reach a specific target audience in extremely large numbers, at a place where you know they will be - at home or work! They have to physically pick up the leaflets, meaning you have already achieved the goal of having your leaflet in the hands of your audience.
Great Marketing
Leaflet distribution is an old technique that stills works today - many top companies in the UK still use it, and so do councils and all of the major political parties to keep in touch with the public. The two main purposes of leaflet distribution is increase brand/company/event awareness, and as a direct marketing method to increase customer enquiries and eventually sales.
How You Can Grow...
Leaflet distribution will help you:
"Target thousands of people at extremely competitive prices
"Increase customer enquiries
"Save money on other advertising campaigns
"Whenever you have a special offer or a new product you can get in touch with your audience directly in a time and cost effective way
Timing & Reputation
The timing of your advertisements are crucial - you should not just advertise during the quiet months to try and get new business, you should spend a lot of your budget at a time when there is a much greater potential market! In regards to how often you should use leaflet distribution to grow your business, you should aim to do it at least once every quarter so to keep your brand in the minds of potential customers
The reputation of the company you decide to pay for leaflet distribution services is vital. Why? Many companies simply outsource the work and can't keep a tight control on the quality of the campaign - plus all of the best companies have been around for years and can supply you with testimonials from happy clients.
by: Gareth Hoyle
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