subject: Does My Business Need a Website? Only If You Like 24-Hour Exposure 7 Days a Week 365 Days a Year [print this page] Mistakes for a Small Business Website to Avoid
There is a balance between being slightly informal and accessible, and being too chummy. While potential customers like to know that there are real people behind the small business website, they are also not interested in trivia. Sharing too much irrelevant information can result in a lack of credibility in the customer's eyes. Like contestants in a Big Brother House, it is easy to forget that the outside is looking in and it is therefore important not to post blogs about the nightmare that a company had fulfilling orders, or the disaster when the latest delivery was wrong. It is important always to remember how a reader will receive the information that is shared in a blog. Keep the website simple. While it is tempting to use all the latest 'must have' widgets and gizmos on the website, a simple and professional approach is going to be much better received. Keep the flashing cursor chaser for home sites.
A well thought out website design can be a great asset to even the smallest of businesses.
Does My Business Need a Website? Only If You Like 24-Hour Exposure 7 Days a Week 365 Days a Year
By: Paul Scalice
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