subject: How To Market Your Business With The Power Of Google's Business Listings [print this page] It can be hard for the proprietors of small businesses to get into the swing of the 21st century, especially if they have been managing their own operations for any extended length of time. And by that, I of course mean decades. For many in the old school, business marketing is still about getting an ad in the local Yellow Pages, registering with the municipal Chamber of Commerce and maybe, if you have the funds, taking out a one quarter page ad in the local or regional newspaper.
And even though those days should be long gone, it is hard for many small businesses that are in the groove of a particular way of marketing to break out of that mold and utilize some of the incredibly wonderful tools that contemporary marketing has to offer.
One such tool is one that many small business owners have likely overlooked completely. It is Google's local, regional and national business listings and they can be just the thing to get your business footprint out to a much wider pool of clientele. Whether you produce widgets, provide a widget cleaning service or your company revolves around feeding others, Google's business listings are just the thing that you need to get your business recognized beyond the ubiquitous one quarter page newspaper ad.
Here are two easy ways that Google's business listings can help your small business.
Free Listings
One of the best features of Google listings is that they are entirely, 100 percent free, which means they are perfect for any small business budget. And while the old adage that there is no free lunch is still nearly universal, rest assured that in this instance, it simply is not applicable.
Search Engine Optimized With Maps
So naturally, the question is what does a business get with a Google business listing? Well, they get a fully optimized search engine results rate, that ensures that potential customers who search for similar businesses will find yours as well. And, when they search through Google Maps, your business comes right up in a search of a given area for your type of business, with all of your contact information, your address and directions right to your store front. This is an invaluable tool that can help get your business noticed by a whole new generation of potential customers who have never before seen in their lives a telephone book or a newspaper.
How To Market Your Business With The Power Of Google's Business Listings
By: Steve Schlagel
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