subject: Four Things That You Need To Know About Video Marketing For Your Small Business [print this page] With the onset of the digital age stretching into its second unbelievable decade, it is now more important than ever before that small business owners look for new and effective ways to take advantage of the power of this medium. Through the proliferation of easy and almost professional grade video editing and production equipment, it is relatively easy and cost effective for most companies to take advantage of the wonders of video marketing. Plus, with the viral marketing capabilities available to anyone moderately Web savvy individual, it does not take too terribly much to get your business noticed in the digital age. If you can find a way to stand out.
Here are four helpful tips and tricks to do just that for the YouTube Age.
Using Video For Product Demos Can Be Helpful, But...
You need to ensure that whoever is hosting these demos is engaging, personable and above all else, professionally competent and believable. If the presenter you are using for your videos does not feature all of these things, get a new presenter. And it is usually a good idea to never attempt your own demos unless you have an unusually engaging presence or demeanor.
Do Not Ever Be Boring
Kind of tangential to the previous point, do not ever be boring. Though the proliferation of Web videos is well past the saturation point, the fact is that Web audiences have an even shorter attention span than television audiences. This means that you need to grab your intended audience in the first few seconds. So you can be many things in a video, but do not ever be boring.
Find An Angle That Video Can Accentuate
One of the best ways to make effective use of video is to find the ways in which a Web video can best accentuate what your business does. If you are a restaurant, consider a funny series of videos featuring behind the scenes moments in your establishment.
Consider How Your Products Or Services Can Best Be Conveyed In A Visual Form
Again, sort of tangential to the previous point, make sure that whatever it is that your business does is relate-able to the production of a video. Do not launch a series of demos if your business is as a tax accountant or a financial adviser. Watching a person at a computer for a long time is not compelling and will loose you potential customers.
Four Things That You Need To Know About Video Marketing For Your Small Business
By: Steve Schlagel
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