subject: Staying Up-to-Date in Your Industry Online [print this page] There are many ways for you to keep up with the newest advances in information and technology in your area of business. Utilizing the online communities set up within your industry is one of the best ways to get new information and trade hints.
Social media sites like LinkedIn or Facebook can help you keep up with members of your field. Things like online newsgroups and forums can help you get up to the minute reports and news. Staying on top of this type of information is highly important to the growth of your business. If your competitors are members of these groups and you are not, you're definitely missing out. There could be some great new product or service you can provide your client. Or there may be some other company that can help you provide better products and services. How will you know about these things if you don't stay in touch with members of your industry?
There are tons of news and industry websites that can keep you up to date on the growth and advancements in your area of expertise. Research these types of things regularly. Read articles, subscribe to blogs, click on links, study the competition's websites. Study everything you can get your hands on when it comes to growth in your field.
Think about it this way: you are selling a product or service that seems top notch, and you don't think it could ever be any better. You think your product or service is the best in the industry, you have a leg up on your competition. You promote the heck out of your product, and you don't pay attention to the newest, up and coming technology. Since you don't know anything about this new technology, your competitors surpass you in the field, leaving you in the dust with your old news product.
Constant research and networking are extremely important for you to keep your business alive. You don't want to be left in the dust when the rest of your industry finds out about new advancements in the field and you don't.
You can also make friends with writers and publishers of your industry-related publications and websites. Most of these people will be the first to know about new advances and products.
Do everything you can to remain alert to new information within your industry. Educate yourself, communicate with others by joining forums, and you will be in the know.
Staying Up-to-Date in Your Industry Online
By: Matt Dandurand
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