subject: How Your Business Can Grow Through Local Search? [print this page] One of the ways that a small business can grow itself in the most effective way is by using the internet. This is the one way where even a smaller company can start to compete with a larger company by putting their time and effort into the right kinds of internet marketing tools. One of the best things that a company can do when trying to get better search results is to put emphasis on the local search elements of their website promotion.
Local search is a specific part of search engine optimization. This is the practice of trying to target people that are searching for certain types of businesses within a certain location. This is a good practice for two reasons. First of all, while general search engine optimization may be a very competitive arena for a given industry, a local search battle may be less so. Secondly, local search is very easy to implement in terms of the benefits that can be gained from it.
There are some very easy things that you can do to start making your site perform better in terms of local search. One of the things that you're going to want to target is any kinds of directories that you can find. An example of this would be the yellow pages. Anything that lists local businesses, especially with links to sites, is going to be beneficial to you. You want to get your site listed with both an address, and a link to your website.
Although it is important to put effort into other listings for your site in order to increase your performance in local search, there are also things that you can do on your own site. One of the most important things you can do is make sure that you have a "contact" page of some kind on the website. You want this page to list your address in full, as well as your phone number and area code.
In SEO of any kind, link building is something that is always important. When focusing on local search, you may want to focus on building links that are related to your site in terms of the location. Any sites which are authority sites on businesses in your area, for example, would be excellent places to pursue links from. One of the most important rules of SEO still applies here, which is that quality links are more important than quantity.
by: Scott P Gallagher
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