subject: Improve Web Traffic By Investing In Proper Web Architecture [print this page] The importance of any websites architecture manifests itself as the site grows larger. For example, a relatively small website containing a handful of pages can be easily managed but considerably limited in its flexibility. Larger, more dynamic websites can hold thousands of pages, data feeds, user-generated content, and multiple contributors. This means the websites architecture should be capable of supporting huge amounts of data while remaining flexible to adaptation.
Without an efficient architecture, websites are more likely to experience slowness or worse, fail to load completely. For business, this scenario can lead to less exposure, low traffic, and more frustrated visitors eager to leave the website. To avoid this, web architects design the site in order to make it search engine friendly.
Search engines can index pages that are linked to other indexed pages. Sites that only have a few web pages often use an architecture that allows it to be easily crawled or noticed by search engine spiders. It is often more difficult to manage the architecture of a larger website that contains thousands of web pages. Search engine spiders crawl on websites depending on how frequently a website is updated. Blogs and forums are updated frequently therefore they are more likely to be crawled on by search engine spiders.
Once a website is crawled, a lack of organization or structure from poor web architecture can easily turn away visitors. Content should be organized in manner that resembles a trail, or a flowchart. For example, the home page should have accessible menu options that allow visitors o navigate towards other pages on the website. This is especially important for business websites.
Sites used for business such as those that offer products and services should be organized in a manner that makes it easy for visitors to locate the service or product that they are looking for. This is an important part of the sites web architecture.
Web architecture plays a significant role not only in e-commerce and online marketing websites, but in nearly every functional website that aims to attract more visits. The ability to attract viewers and maintain viewer attention is an attribute that simply cannot be underestimated.
by: Jeffrey Wise
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