subject: The Importance To Link Action With Strategy [print this page] Many businessmen pride themselves in the strategies that they have come up with. They have brilliant strategies and they think that they will be able to win the competition in the business world. However, when you ask them about the process in which they are going to translate the strategy into action, they will most probably go mum. This is why they should be able to link action with strategy. One of the most important things that you should remember is that there is a need to make sure that you have a simple goal in which your company will strive to attain. This goal will serve as your purpose as to why you have created a strategy and then translate it into action.
When a businessman is able to link action with strategy, he not only provides opportunity for the company but also builds credibility and accountability. One of the most used techniques in connecting plans and translating them into action is through TAP or Target Action Planning. This is effective especially when you have come up with a new initiative that is totally fresh in the business world or in your own company. For instance, you want to launch a new concept or product. This means that you will have to modify, build and recreate different matters in your company including your staff. Since it is all new, you will need to devise a good plan that will help the product to thrive. The planning step may prove to be uncomplicated for you but this is not where everything stops. You have to make sure that it is realizable and possible to accomplish. Otherwise, it will be useless for the organization and the customers as well.
Through TAP, you can evaluate and assess the priorities and the jobs that are needed to be done in order to attain the goal for a certain product. Another method is through the use of the key performance indicators. These do not only assess the performance of the employees but also evaluates their skills, their knowledge, the resources and other issues that are needed to be checked so that the campaign will be a success. In order to align the goals and the indicators together, there is a need to draw the strategy map. This is another tool that is used by numerous organizations so that the people and the departments will work together to achieve a common goal.
You should be able to define the tasks that are essential in achieving the goal that you have laid out in your strategy map. The, you should prioritize those that are really vital for the accomplishment of the goals particularly the main objective of the company. Most businesses conduct a brainstorming session for the staff so that they can have a clear picture on how they can convert the plans into action. After the exercise, there should be a definition of the areas of focus which are derived from the values of the business. Implementing the actions in order to achieve the plan should also be one of the goals of the company.
by: Willie Greg
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