subject: Synergy The Need Of Tourism Industry [print this page] Generally tourists come to tourist place to have local glimpse and want to familiar with domestic rites, rituals and products. Creativity and innovation is dimension to see the competitive environment. It fulfills the changing needs of era. There is no doubt that Gorakhpur city is prosperous tourism place and it can increase the earning capacity of tourism industry. Having a bunch of tourist places, Gorakhpur is indifferent to its development. The time has come to combine two civilizations rural and urban for foreign and domestic tourists. There is need to represent rural environment and provide urban facilities. We should use domestic based product and remove western or other product. We can serve food on a plate made of leaves with vignette, tea in Hunda with engraving of our culture symbol and provide those foods which are originated in Gorakhpur, provide different regional food and motivate evasion from junk food, because the most people have adopted it in their daily life. Bharat Darshan concept based museum should be set up to represent major places of India at one location. It will promote not only local but also other tourist places. A mask of rural environment and urban appearance it is really alliance of two cultures. Market should be decorated and filled with domestic or original products of this region viz. Terra Cota and handicraft article on festive eve. Maghar and Kushinagar, both places have green and peace environment for meditation and research, so there should be set up inn for tourists with providing better facilities and local food like Litti Chokha and etc. Providing regional food, if we present regional songs of Lavani, Dandiya, Bhagvageeta, etc. and music of Sitar, Harmonium, Sarood, Tanpur, Veena, Tabla and Sarangi etc. It will make impression and glimpse of an Incredible India and Imagine India. It will boon and attract to tourist visit to next time.
Challenges faced by entrepreneurs
To return old India it is not too easy to match with modern moody customer. Entrepreneurs can do through effort in right direction. There are hindrances or challenges which have to face them.
1.Lack of facilities to tourist like fresh water, waiting room, clock room.
2.Lack of good infrastructure like roads, flyovers, etc.
3.Tourist faces fraud, cheating, thefts by small and medium gangs
4.Communication and culture problem
5.Tourism development projects are usually developed by Indian government without any discussion with community leaders.
6.Fund is not provided by state government.
7.Inconsistent community organization.
8.Poor administration and management in tourist places.
9.Lack of new concept like ouch tourism where people invite tourist to their home.
10.Crowd creates bottleneck problem on festival in absence of alternate site.
11.Not only foreigner but also Indian from other states or cities and local people are not properly familiar with culture, language of other countries and local language.
by: Amit Pratap Singh
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