subject: How adding a juice bar increased my on the web business [print this page] Like anybody just starting out in the food service industry, I was concerned about one factor - clients. Thanks to a lackluster economic system, my restaurant wasn't seating many people throughout the day despite its trendy location. My food was excellent, but it would go to waste without somebody around to consume it. The marketing and advertising which I poured funds into didn't help - and when promotion isn't the answer, some thing else has to change. I required some thing to actually set me apart from the competition, currently being a single of five cafes in town. So this is what I did - I purchased an automatic juicer.
Of the couple of dozen restaurants and cafes in my area, I became the 1st to provide a fully functional juice bar. I began serving freshly squeezed seasonal fruits and vegetable juices every day. Once I had some thing fresh and new to promote, clients weren't too far behind. Now each morning when we open at 10am, there is a line at the door. I firmly believe that adding a business juicer to my cafe was the correct issue to do. The top quality of juice obtained from an orange juice extractor is not the same as what is mass-produced and sold in stores. It has a freshness, a vibrancy that actually puts an extra kick into your step.
I was sitting in my living room thinking "what new angle" to try out for my cafe, when I heard a cable news story on the National Cancer Institute's recommendation for Americans to add more fruits and greens into their diets. The majority of people residing in the United States do not get the 4-5 servings necessary to enjoy healthy lives. Well, I thought, what's less difficult than not even having to consume fruits and greens? Drinking them! My next move could only be to move a juice bar into my restaurant.
The essential factor is that the juice is freshly squeezed. I have to tension this. Nobody will go to your restaurant for store-purchased juice. There's no point in it. Fruits and greens lose most of their vitamin and mineral content material within two hours following juicing, and being stuffed into cartons and then pasteurized only further lowers the nutritional subject material. Only when consumed correct away does freshly squeezed juice (like that which I offer my clients from a commercial juicer) burst with life and energy. The phytochemicals and enzymes discovered naturally in fresh fruit and vegetable juice stop numerous cancers and imbalances in the body.
It's been six months now and I have had clients tell me that if I ever storage my automatic juicer or stop serving freshly squeezed juice in general, they will never come back. Older customers have told me that following just a month of regularly drinking freshly squeezed juice, they're feeling younger and much more energetic. And to top it off, I've enjoyed a 70% improve in profit. I'm not up late anymore wondering if I'll have to cut corners to maintain my cafe running. Even in a poor economy, you can run a profitable enterprise. I learned it's about ingenuity, and becoming 1 step ahead of everybody else. I have to tell you how grateful I am that the only thing I needed to do to increase my cafe's popularity and my net income was purchase an automatic juicer.
How adding a juice bar increased my on the web business
By: Felipe Snow
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