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Video conferencing for businesses

Greater availability of high-speed broadband services and developments in HD technology are just two of the reasons video conferencing has exploded in popularity in recent years. The days of crackly and unreliable voice conferencing are on the way out, with video conferencing allowing all participants in business calls to match faces to voices and create a more personal experience for all involved - one that can be more conducive to sales and signing contracts.

Video conferencing is a valuable asset for businesses of all sizes, whether you're conducting meetings on a large overhead screen in a boardroom or simply gathered around a laptop. The versatility of the medium also means video conferencing can be useful for everything from finalising deals to conducting job interviews or simply communicating with people in other countries who are part of your international business.

HD video conferencing has taken things a step further, eliminating many of the drawbacks that plagued early online conferencing, such as stalling or poor quality visuals or un-synched audio. Communicating with colleagues or associates in high definition sound and video is the next best thing to being right there in the room with them, allowing businesses to save even more on travel arrangements.

It's not just money you can save through video conferencing, however. There are numerous time-saving benefits of video conferencing too, as employees no longer have to spend as much time out of the office making visits in person that can be just as easily conducted online, and whole teams can be briefed on new developments all at once, regardless of geographical location. Video conferencing can also improve your company's environmental credentials by reducing the need for business travel - flights in particular - thereby reducing your company's carbon footprint.

Conducting HD video conferencing effectively does require a lot of bandwidth, however this is easily achieved if your business has a super-fast broadband service, allowing large quantities of high definition data to be delivered near-instantaneously. With super-fast broadband being rolled out in ever more areas, the days of bandwidth-saving, blurred images will soon be a thing of the past, and indeed already are among forward-looking businesses.

Making a HD conference call obviously requires high-spec technology, but HD webcams and flat screen monitors are coming down in price and becoming more available, putting next-generation video conferencing in the hands of more companies than ever before. It should also be noted that video conferencing holds some distinct advantages over face-to-face communication, such as the ability to share and collaborate on documents that can be displayed on the screen for all to see, rather than having to be passed around.

Video conferencing for businesses

By: Paul Buchanan




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