subject: Solid Strategies For Improving Your Adwords Ad Copy [print this page] Google bought Adwords in the early 2000s, and to date has become the most used and successful pay per click ad platform. Writing ad copy that moves people to take positive action is tremendously useful in many advertising mediums, and Google Adwords is just another one of them. The remainder of this article speaks directly about 3 proven and effective tips to get you started with writing Adwords ad copy that will boost your conversion rates.
For Adwords and other PPC platforms, you have to maintain your awareness about the keywords that each ad is for. If you're just lost as to how to begin writing your ads, then you can get inspiration from existing ads in use - but never copy directly, word for word. Yes, creativity is an essential element when writing good advertisements, but when you go overboard with it, it can hurt your PPC campaigns. Your headline has to command attention, create curiosity and the desire to know more by reading the rest of your ad. The SERPs always have a bunch of blue links that are the keywords used in the search. There are so many things competing for the searchers attention on the first page of Google. You must include the keywords from your ad group if you want those stupid blue highlights in your ad to show up, too. If you do not, then it will hurt your Quality Score, and your ad will not appear relevant to the searcher. Your click through rate will really decrease because the searchers will naturally tend to click on those ads that contain the keywords. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. Overall, having a relevant ad gives you a better click through rate and higher quality score.
You can also use the display URL to your advantage in several clever ways. If you take a look, you will see a lot of advertisers who are not doing this. But did you know that it's true about your display URL affecting click throughs? There is some wiggle room with the destination URL, and the only thing to remember is that the primary domain be in each one. What you will want to do is use your keywords in the display URL; usually as a backslash or filename extension.
Find the best benefit about your product or service, and then express that in your ad copy. All products or services offer a range of benefits, but you need to find out which one is the stronger and best. You need to offer the benefit that speaks the loudest to your target market. Many advertisers make the mistake of keeping the features first and ignore the benefit, which is not the right way to go. Success with Adwords is not impossible, and the key is knowing how to create small ads that convert. Don't allow yourself to feel intimidate with PPC, and just keep getting experience.
Solid Strategies For Improving Your Adwords Ad Copy
By: Phil Chambers
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