subject: Successful Online Advertising Strategy's [print this page] So I suggest only spending money with the Google directory and its Adwords program. It makes no sense to pay for inclusion on sites like the Yellow Pages. By all means take advantage of the complimentory free listing with the small, poorly trafficed directories. But your advertising dollars will be put to much better use where most people traffic.
Successful Online Advertising Strategy's
By: Michael Kern
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